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Last Updated: Thursday, October 1, 2026 at 01:59 PM
Category: Business

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Struggling McDonald’s pins hopes on restaurant upgrades, protein bowls and AI

America’s largest restaurant chain is built on the promise of low prices. But inflation and consumer tastes are pointing it in a different direction.
Get more newsStruggling McDonald’s pins hopes on upgrades, protein bowls, AINBC News LogoSearchSearchLiveNBC News LogoToday Logo - Analysis & Updates [2026-10-01] | Latest News Todayon

McDonald’s is having one of the worst years in its history. The largest fast-food chain in the world, with nearly 2 million employees, faces a host of challenges: rising costs, a customer base struggling to make ends meet, a shifting restaurant landscape and fierce competition.

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