DoubleClick eyes sale, talks with Microsoft

Online advertising firm DoubleClick Inc. is exploring a sale and is in talks with Microsoft Corp. and other potential suitors, according to people familiar with the matter, the Wall Street Journal reported on its Web site.

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(MSNBC.com is a Microsoft-NBC Universal joint venture.)

The New York-based company is using investment bank Morgan Stanley to help sound out its options, including a possible stock market listing, the Journal reported.

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No one at DoubleClick was immediately available for comment.

The company is majority-owned by San Francisco private-equity firm Hellman & Friedman, which is seeking at least $2 billion for DoubleClick, one person briefed on the situation said in the Journal.