Microsoft cuts price of Xbox 360 add-on

Microsoft Corp. on Thursday said it would trim the price of an HD DVD player add-on for its Xbox 360 video game console and give away movies with the player, in a bid to support the format.

The move comes one day after Target Corp. confirmed that it will promote the rival Blu-ray format for high-definition DVDs this holiday season, following a similar move by rental giant Blockbuster Corp.

Microsoft trimmed the price of the player to $179 from $199, and said it will add five free movies for buyers between Aug. 1 and Sept. 30.

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Most Hollywood studios are releasing films either in Blu-ray only or together with HD DVD.

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FOR SUBSCRIBERSAmerican passenger drafted goodbye texts to her family as Flydubai plane plummeted

FOR SUBSCRIBERSCornell rape allegation pushes embattled New York prosecutor into national spotlight

FOR SUBSCRIBERSAbdul El-Sayed tries to woo MAHA voters as Democrats seek inroads with RFK’s supporters

FOR SUBSCRIBERSKratom-like substances are popping up in a typically benign supplement

FOR SUBSCRIBERSGOP super PAC increases its spending for Sen. Jon Husted in tough Ohio race

FOR SUBSCRIBERSRecords reveal tumultuous marriage between slain New York Times executive and wife

FOR SUBSCRIBERSFrom clean energy warrior to ‘wall of shame,’ James Talarico reverses on a fossil fuel money pledge

FOR SUBSCRIBERSCongressional staff planned official trip with luxury stops in Italy and France weeks before election

FOR SUBSCRIBERSA harrowing ordeal aboard an Israel-bound plane

FOR SUBSCRIBERSOpenAI CEO Sam Altman to skip congressional hearing on rogue AI agents

FOR SUBSCRIBERSKey DOJ lawyers departed Trump ‘grand conspiracy’ probe amid pressure to produce, source says

FOR SUBSCRIBERSTrump’s new AI chatbot often links to a site launched under Clinton 26 years ago

FOR SUBSCRIBERSAt MAHA summit, industry CEOs the movement once vilified take the stage

FOR SUBSCRIBERSThis Paralympian has two goals: Win medals and give away $500,000 to her teammates

FOR SUBSCRIBERSCornell rape allegation spotlights stringent New York state laws that have long drawn criticism

Only Universal Studios, a unit of General Electric, is releasing exclusively in HD DVD.

(MSNBC.com is a Microsoft- NBC Universal joint venture.)