Report: Management shakeup at Yahoo coming

Yahoo Inc Chief Executive Carol Bartz could announce a major management reorganization as early as next week, according to the blog AllThingsD.

The Wall Street Journal-affiliated blog, citing several sources inside and outside the Internet company, said the revamp would likely come on Wednesday, although it could be pushed out a week or two or rolled out in pieces.

Bartz sent a memo to employees on Friday in which she said, "Get well-rested, because next week's a biggie."

Yahoo officials declined to comment. A source at Yahoo, who was not authorized to speak publicly about the issue, said rumors of a reorganization were swirling within the company.

Yahoo, the leading provider of online display advertising, has been under pressure for nearly a year as it held fruitless merger or partnership talks with Microsoft Corp, Google Inc and Time Warner Inc's AOL.

(Msnbc.com is a joint venture of Microsoft and NBC Universal.)

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During that time, Yahoo lost market share in search advertising, while display ad sales have been badly hit industrywide by the U.S. recession.

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The reorganization is expected to include a structure where executives like chief operating officer, chief technology officer and a new, more powerful chief marketing officer all report to Bartz, the blog said.

In addition, several sources suggested Bartz may abandon a recent restructuring that split the world into four operating regions, the blog said. Instead, one executive could head the United States and a second head up all international efforts.