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Last Updated: Thursday, October 1, 2026 at 07:26 PM
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Halloween in August?

Halloween in August? It's no trick. The treats are already out on many grocery store shelves as retailers prepare for the next big shopping season. But not everyone is happy to see the first signs of fall.

"It's far too early for Halloween candy to be out," shopper Kathy Borden said. "I'm waiting for the Christmas decorations to be out."

Border says she was shocked when she spotted bags of chocolates and candy when she was shopping today.

"It's ridiculous," she said. "We're not even back in school yet so we don't need the candy. It doesn't need to be out."

But in stores all over the area, it's beginning to look a lot like autumn.

"I just really hate winter so maybe that's why I'm a Grinch when it comes to the fall holidays," shopper Pete Desmond said.

Desmond says he knows that some people buy their candy early to get it out the way, but he shops a little later than most.

"The day before, to be honest," Desmond admitted.

Pumpkins, candy corn, and even Halloween pasta are on store shelves.

"We've got, what, two months to go?" shopper Bob Anthony said. "And it's already filled up with candy."

Anthony says he was surprised but it doesn't bother him.

"You know, it's all part of marketing and sales," he said. "It's fine."

According to the National Retail Federation, Americans spent about $1.77-billion on Halloween candy last year.

Borden says it looks like candy manufacturers are all trying to get to consumers first.

"They're looking at people having more money in their pockets," she said. "'Lets try to figure out what we can make them spend it on.'"

But will Borden will pick up even a bag or two today?

"Absolutely not," she said with a laugh. "Not a chance in the world."

For more Rochester news, go towww.whec.com.