Google reportedly in talks to buy Yelp

Google is in talks to acquire Yelp Inc, an Internet local search and review provider, according to published reports.

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The companies have conducted talks in past years, but in recent months the discussions have become serious, the New York Times said, citing people with knowledge of the deal.

The paper said an acquisition price was likely to be more than $500 million cited by technology blog TechCrunch, which first reported the news.

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FOR SUBSCRIBERSRecords reveal tumultuous marriage between slain New York Times executive and wife

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FOR SUBSCRIBERSCongressional staff planned official trip with luxury stops in Italy and France weeks before election

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FOR SUBSCRIBERSOpenAI CEO Sam Altman to skip congressional hearing on rogue AI agents

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FOR SUBSCRIBERSThis Paralympian has two goals: Win medals and give away $500,000 to her teammates

FOR SUBSCRIBERSCornell rape allegation spotlights stringent New York state laws that have long drawn criticism

FOR SUBSCRIBERSThe debate over AI’s future rages on both coasts

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Founded in 2004, San Francisco-based Yelp makes money by selling ads to local businesses.

As of November, more than 26 million people visited Yelp in the previous 30 days, the company said on its site.