Weight Watchers sues Jenny Craig over ads

Weight Watchers International is suing rival weight-loss company Jenny Craig over ads it says are misleading and deceptive.

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Weight Watchers, based in New York, says in the suit that Jenny Craig is running ads that refer to a study comparing Weight Watchers current weight-loss program and Jenny Craig's pre-packaged meals system.

But Weight Watchers says no such study has been done and the claims in the ads are not supported by fact or science.

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The lawsuit has been filed in the U.S. District Court in New York City. It asks for an injunction and damages along with a ban of the ads.

A call to Jenny Craig Inc., based in Carlsbad, Calif., was not immediately returned.