FarmVille creator experiencing drought?

It looks like some people haven’t been watering their crops.

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FarmVille creator Zynga’s monthly active Facebook users have sharply declined. Two weeks ago, the company  behind the hugely popular “Mafia Wars,” “Treasure Isle,” and of course, social gaming juggernaut “FarmVille, lost 3.1 million active users. In the last week, 4.2 million more active players fell by the wayside, according to SecondShares. The industry monitor reports that Zynga currently has 244 million active users.

These rapid declines may be due to the fact that Facebook recently changed how members receive notifications and gift requests. As of March 1, Facebook no longer delivers application notifications. These seemingly-constant and often cluttering alerts on Facebook served as free advertising for “FarmVille” and other social network games, regularly reminding users to play.

For Subscribers

FOR SUBSCRIBERSCBP leaders cut out of Trump ad buy decision

FOR SUBSCRIBERSAmerican passenger drafted goodbye texts to her family as Flydubai plane plummeted

FOR SUBSCRIBERSCornell rape allegation pushes embattled New York prosecutor into national spotlight

FOR SUBSCRIBERSAbdul El-Sayed tries to woo MAHA voters as Democrats seek inroads with RFK’s supporters

FOR SUBSCRIBERSKratom-like substances are popping up in a typically benign supplement

FOR SUBSCRIBERSGOP super PAC increases its spending for Sen. Jon Husted in tough Ohio race

FOR SUBSCRIBERSRecords reveal tumultuous marriage between slain New York Times executive and wife

FOR SUBSCRIBERSFrom clean energy warrior to ‘wall of shame,’ James Talarico reverses on a fossil fuel money pledge

FOR SUBSCRIBERSCongressional staff planned official trip with luxury stops in Italy and France weeks before election

FOR SUBSCRIBERSA harrowing ordeal aboard an Israel-bound plane

FOR SUBSCRIBERSOpenAI CEO Sam Altman to skip congressional hearing on rogue AI agents

FOR SUBSCRIBERSKey DOJ lawyers departed Trump ‘grand conspiracy’ probe amid pressure to produce, source says

FOR SUBSCRIBERSTrump’s new AI chatbot often links to a site launched under Clinton 26 years ago

FOR SUBSCRIBERSAt MAHA summit, industry CEOs the movement once vilified take the stage

FOR SUBSCRIBERSThis Paralympian has two goals: Win medals and give away $500,000 to her teammates

Things may get worse for Zynga as other video game companies enter the Facebook ring. EA, the company behind “Battlefield: Bad Company 2,” spent $300 million for Zynga competitor Playfish last year, showing a significant investment in the future of social gaming. EA's first game, “FIFA Superstars,” is reportedly coming to Facebook soon.

Zynga's  success grabbed the attention of a lot of heavy hitters in the game industry, as well as several smaller companies. With this new flood of games, we’ll have to see if the “FarmVille” creator can keep its head above water.