S.C.’s Broadway at the Beach turns 15

One of South Carolina's biggest tourist attractions is celebrating its 15th birthday with a 10-day celebration.

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The party at Broadway at the Beach in Myrtle Beach begins Thursday with a concert by the New Orleans-based group Cowboy Mouth. On Saturday there's a concert by Everclear.

Then on June 26th — a week from Saturday — the celebration winds up with party featuring a parade, concerts, fireworks and cake for more than 500 people.

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FOR SUBSCRIBERSAmerican passenger drafted goodbye texts to her family as Flydubai plane plummeted

FOR SUBSCRIBERSCornell rape allegation pushes embattled New York prosecutor into national spotlight

FOR SUBSCRIBERSAbdul El-Sayed tries to woo MAHA voters as Democrats seek inroads with RFK’s supporters

FOR SUBSCRIBERSKratom-like substances are popping up in a typically benign supplement

FOR SUBSCRIBERSGOP super PAC increases its spending for Sen. Jon Husted in tough Ohio race

FOR SUBSCRIBERSRecords reveal tumultuous marriage between slain New York Times executive and wife

FOR SUBSCRIBERSFrom clean energy warrior to ‘wall of shame,’ James Talarico reverses on a fossil fuel money pledge

FOR SUBSCRIBERSCongressional staff planned official trip with luxury stops in Italy and France weeks before election

FOR SUBSCRIBERSA harrowing ordeal aboard an Israel-bound plane

FOR SUBSCRIBERSOpenAI CEO Sam Altman to skip congressional hearing on rogue AI agents

FOR SUBSCRIBERSKey DOJ lawyers departed Trump ‘grand conspiracy’ probe amid pressure to produce, source says

FOR SUBSCRIBERSTrump’s new AI chatbot often links to a site launched under Clinton 26 years ago

FOR SUBSCRIBERSAt MAHA summit, industry CEOs the movement once vilified take the stage

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Broadway at the Beach is a $250 million attraction with three theaters, 19 restaurants and more than 100 specialty shops as well as nightclubs and hotels.

It is among the most popular attractions in Myrtle Beach, which is the heart of South Carolina's more than $18 billion tourism industry.