SUFFER Apparel Company Update

LAS VEGAS, Sept. 30, 2010 (GLOBE NEWSWIRE) -- SUFFER Apparel (Pink Sheets:ENTK) today announced that Frank Mir's win at UFC 119 has been boosting sales and helped in expanding the distribution efforts of the company.

SUFFER received a lot of exposure during the entire fight that has resulted in increased traffic and sales for the website, as well as additional interest among retailers.

The distribution group in Canada is currently arranging a promotional tour for SUFFER Apparel along with its sponsored fighters that include Robert Drysdale, and UFC's Frank Mir. The tour would include seminars and in-store signings to kick off the apparel line in Canada. The goal is for the tour to occur sometime before the end of year. Orders from the distribution group are expected to take place in early November.

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SUFFER Apparel is also in negotiations with a major fitness gym with locations across the United States and Canada to carry the apparel and training gear.

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FOR SUBSCRIBERSKratom-like substances are popping up in a typically benign supplement

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FOR SUBSCRIBERSRecords reveal tumultuous marriage between slain New York Times executive and wife

FOR SUBSCRIBERSFrom clean energy warrior to ‘wall of shame,’ James Talarico reverses on a fossil fuel money pledge

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FOR SUBSCRIBERSTrump’s new AI chatbot often links to a site launched under Clinton 26 years ago

FOR SUBSCRIBERSAt MAHA summit, industry CEOs the movement once vilified take the stage

FOR SUBSCRIBERSThis Paralympian has two goals: Win medals and give away $500,000 to her teammates

The SUFFER logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7466

Safe Harbor Statement: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as SUFFER (ENTK) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.

CONTACT: SUFFER Investor Relations: ir@sufferapparel.com