AutoTrader.com, a subsidiary of Cox Enterprises Inc., on Tuesday said that it would buy Kelley Blue Book, the iconic car valuation source, for an undisclosed amount.
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Atlanta-based AutoTrader, founded in 1997, said Kelley Blue Book, founded in 1926, will be a subsidiary, and will keep its Irvine, Calif., headquarters and CEO Paul Johnson.
"AutoTrader.com strongly believes in maintaining Kelley Blue Book's independent and unbiased position in the marketplace," the company said.
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The deal includes Kelley Blue Book's sister companies, CDMdata and CDM Dealer Services.
Cox Enterprises is a privately held media company that also owns newspapers including The Atlanta Journal-Constitution and television and radio stations. Providence Equity Partners owns 25 percent of AutoTrader.com, and venture capital firm Kleiner Perkins Caufield & Byers is another investor.














