Amazon says Kindle holding its own against tablets

Amazon.com said sales of its Kindle e-reader were strong over the holiday season amid competition from devices such as Apple's iPad, a computer tablet that also has e-reader capabilities.

Amazon, which has a policy of not divulging exact sales figures for the Kindle and digital books, said the most recent version of the Kindle was its best-selling product ever.

"We're seeing that many of the people who are buying Kindles also own an LCD tablet," Chief Executive Jeff Bezos said in a statement.

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Analysts have said e-readers such as the Kindle and Barnes & Noble's Nook can withstand competition from tablets among readers who prefer a device made specifically for reading.

"Customers report using their LCD tablets for games, movies and Web browsing and their Kindles for reading," Bezos said.

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Amazon, the world's largest online retailer, said sales of digital books on its Kindle broke a company record on Christmas.

Several Barnes & Noble locations reporting selling out of the Nook this weekend.