Apple said more than 1 million people bought the latest version of its operating software for Mac computers on the first day.
The multi-touch enabled Mac OS X Lion, priced at $30, is the eighth major update for the Mac computer line that has integrated cloud storage in everything from word processing to calendars and to-do lists.
Apple has been on a tear in all of its major product lines and the California firm reported forecast-crushing results earlier this week.
The company sold 3.95 million Mac computers in the April-June quarter.
In related news Thursay, Microsoft smashed Wall Street's earnings estimates once more, helped by strong sales of its Office software and Xbox game console, but its shares fell on concerns about soft PC sales reducing demand for its flagship Windows operating system product. (Msnbc.com is a joint venture of Microsoft and NBCUniversal.)
The world's largest software maker follows Google, Apple and IBM in reporting surprisingly good results as technology spending holds up relatively well in an uncertain economy.
But Microsoft was hit by waning growth in PC sales, partly due to the collapse of netbook sales in favor of tablets. On Wednesday, chipmaker Intel warned that PC sales will not be as strong as it had expected this year.
Sales of Windows, which comes pre-installed in most PCs, fell for the second consecutive quarter.
"It kind of jumped out at me that the Windows and Windows Live division didn't particularly grow this quarter even though we know from Intel yesterday that the number of PCs shipped in the quarter grew 1 percent," said Kim Caughey Forrest, senior analyst at fund manager Fort Pitt Capital.
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