Netflix says Amazon to launch standalone video

Netflix said on Wednesday that it expects Amazon.com to brand its video streaming offering as standalone service.

Netflix also said it expects Amazon's standalone service to be priced below its own service.

Netflix made the prediction in a letter to shareholders that was posted on its website Wednesday.

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The company warned in the letter that it will face increased competition from Amazon, Hulu and other businesses as viewing solutions for TV shows and movies proliferate and improve.

"One class of competitors is the other over-the-top pure plays such as Hulu Plus and Amazon Prime," Netflix said in the letter. "We expect Amazon to continue to offer their video service as a free extra with Prime domestically but also to brand their video subscription offering as a standalone service at a price less than ours."

For Subscribers

FOR SUBSCRIBERSAbdul El-Sayed tries to woo MAHA voters as Democrats seek inroads with RFK’s supporters

FOR SUBSCRIBERSKratom-like substances are popping up in a typically benign supplement

FOR SUBSCRIBERSGOP super PAC increases its spending for Sen. Jon Husted in tough Ohio race

FOR SUBSCRIBERSRecords reveal tumultuous marriage between slain New York Times executive and wife

FOR SUBSCRIBERSFrom clean energy warrior to ‘wall of shame,’ James Talarico reverses on a fossil fuel money pledge

FOR SUBSCRIBERSCongressional staff planned official trip with luxury stops in Italy and France weeks before election

FOR SUBSCRIBERSA harrowing ordeal aboard an Israel-bound plane

FOR SUBSCRIBERSOpenAI CEO Sam Altman to skip congressional hearing on rogue AI agents

FOR SUBSCRIBERSKey DOJ lawyers departed Trump ‘grand conspiracy’ probe amid pressure to produce, source says

FOR SUBSCRIBERSTrump’s new AI chatbot often links to a site launched under Clinton 26 years ago

FOR SUBSCRIBERSAt MAHA summit, industry CEOs the movement once vilified take the stage

FOR SUBSCRIBERSThis Paralympian has two goals: Win medals and give away $500,000 to her teammates

FOR SUBSCRIBERSCornell rape allegation spotlights stringent New York state laws that have long drawn criticism

FOR SUBSCRIBERSThe debate over AI’s future rages on both coasts

FOR SUBSCRIBERSDecades-old march dispute reignites in Northern Ireland, threatening political crisis

Amazon Prime is a $79-a-year service that provides two-day free shipping in the U.S. and free access to thousands of TV shows and movies streamed over the Web and via devices like the popular Roku TV box.

A spokesman at Netflix declined to comment, as did a spokeswoman at Amazon.