'Dumb Ways to Die' Safety Video Goes Viral

A Melbourne Metro public safety announcement has taken the Internet by storm. "Dumb Ways to Die" snagged the top spot on Visible Measure's Viral Video Chart, a measurement of online video views, with 18 million views, twice the number of the second place video, "LeBron's Day" from Samsung.

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"Dumb" is an understatement. Paired with a catchy jingle, animated characters die in the video in various ways, including taking their helmets off in outer space, poking grizzly bears and getting asphyxiated in a dryer. The campaign got its own website,  Tumblr  blog with animated gifs and a YouTube channel, along with radio and TV spots — all this to remind Melbourne drivers to stay off the Metro tracks. 

For Subscribers

FOR SUBSCRIBERSAbdul El-Sayed tries to woo MAHA voters as Democrats seek inroads with RFK’s supporters

FOR SUBSCRIBERSKratom-like substances are popping up in a typically benign supplement

FOR SUBSCRIBERSGOP super PAC increases its spending for Sen. Jon Husted in tough Ohio race

FOR SUBSCRIBERSRecords reveal tumultuous marriage between slain New York Times executive and wife

FOR SUBSCRIBERSFrom clean energy warrior to ‘wall of shame,’ James Talarico reverses on a fossil fuel money pledge

FOR SUBSCRIBERSCongressional staff planned official trip with luxury stops in Italy and France weeks before election

FOR SUBSCRIBERSA harrowing ordeal aboard an Israel-bound plane

FOR SUBSCRIBERSOpenAI CEO Sam Altman to skip congressional hearing on rogue AI agents

FOR SUBSCRIBERSKey DOJ lawyers departed Trump ‘grand conspiracy’ probe amid pressure to produce, source says

FOR SUBSCRIBERSTrump’s new AI chatbot often links to a site launched under Clinton 26 years ago

FOR SUBSCRIBERSAt MAHA summit, industry CEOs the movement once vilified take the stage

FOR SUBSCRIBERSThis Paralympian has two goals: Win medals and give away $500,000 to her teammates

FOR SUBSCRIBERSCornell rape allegation spotlights stringent New York state laws that have long drawn criticism

FOR SUBSCRIBERSThe debate over AI’s future rages on both coasts

FOR SUBSCRIBERSDecades-old march dispute reignites in Northern Ireland, threatening political crisis

Who says safety can't be funny? Watch the video:

Other popular videos included Rovio's "Angry Birds Star Wars," Nintendo's " Wii U  " and a second video by Samsung, "Overly Attached Computer."

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