NRA tries to get in on viral game with HRC copycat campaign

Just two days after the Human Rights Campaign's hugely successful social media campaign for marriage equality, the NRA launched its own attempt Wednesday night, urging followers to "stand and fight" and "show your support for our right to keep and bear arms."

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That was fast.

Just two days after the Human Rights Campaign’s hugely successful social media campaign for marriage equality, the NRA launched its own attempt Wednesday night.

The NRA’s Tweets and Facebook posts prompt users to change their profile photos to the image above in a public show of support for the right to bear arms.

For Subscribers

FOR SUBSCRIBERSAbdul El-Sayed tries to woo MAHA voters as Democrats seek inroads with RFK’s supporters

FOR SUBSCRIBERSKratom-like substances are popping up in a typically benign supplement

FOR SUBSCRIBERSGOP super PAC increases its spending for Sen. Jon Husted in tough Ohio race

FOR SUBSCRIBERSRecords reveal tumultuous marriage between slain New York Times executive and wife

FOR SUBSCRIBERSFrom clean energy warrior to ‘wall of shame,’ James Talarico reverses on a fossil fuel money pledge

FOR SUBSCRIBERSCongressional staff planned official trip with luxury stops in Italy and France weeks before election

FOR SUBSCRIBERSA harrowing ordeal aboard an Israel-bound plane

FOR SUBSCRIBERSOpenAI CEO Sam Altman to skip congressional hearing on rogue AI agents

FOR SUBSCRIBERSKey DOJ lawyers departed Trump ‘grand conspiracy’ probe amid pressure to produce, source says

FOR SUBSCRIBERSTrump’s new AI chatbot often links to a site launched under Clinton 26 years ago

FOR SUBSCRIBERSAt MAHA summit, industry CEOs the movement once vilified take the stage

FOR SUBSCRIBERSThis Paralympian has two goals: Win medals and give away $500,000 to her teammates

FOR SUBSCRIBERSCornell rape allegation spotlights stringent New York state laws that have long drawn criticism

FOR SUBSCRIBERSThe debate over AI’s future rages on both coasts

FOR SUBSCRIBERSDecades-old march dispute reignites in Northern Ireland, threatening political crisis

The timing of the campaign is particularly cringe-worthy to gun control advocates: Thursday morning marked the release of the Newtown, Conn. search warrant findings, as well as the unveiling of the Bloomberg-backed Mayors Against Illegal Guns’ new ads featuring parents of children killed in the Newtown mass shooting.

That wasn’t an accident:

So if a new red logo starts to fill up your timeline or News Feed, go with your gut–that double-take is warranted.