Have a Blog? LinkedIn Wants Your Copy.

If you're a regular on LinkedIn then you've almost certainly noticed how the site curates news from around the web and publishes blog posts by its select group of "Influencers." All that content is just the tip of the iceberg, LinkedIn says. Today, the site is opening up its publishing platform to its 277 million members.

That's, um, a lot of potential writers.

But what's the incentive for a business owner or an individual to share his or her blog posts and articles with LinkedIn instead of publishing only to his or her own website? One word: exposure.

"When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled," LinkedIn product management director Ryan Roslansky  says in a post announcing the news.

Related: How Not to Be a Boring Blogger: Write Like You Eat (Infographic)

In addition to written articles, members can share photos, images, videos and their original presentations via SlideShare, which LinkedIn acquired in May 2012.

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LinkedIn launched the Influencer network the following October, allowing a select group of thought leaders in business to write posts and LinkedIn members to follow them. Among the influencers are serial entrepreneur Richard Branson, U.S. President Barack Obama, Bill Gates and Martha Stewart.

For Subscribers

FOR SUBSCRIBERSCBP leaders cut out of Trump ad buy decision

FOR SUBSCRIBERSAmerican passenger drafted goodbye texts to her family as Flydubai plane plummeted

FOR SUBSCRIBERSCornell rape allegation pushes embattled New York prosecutor into national spotlight

FOR SUBSCRIBERSAbdul El-Sayed tries to woo MAHA voters as Democrats seek inroads with RFK’s supporters

FOR SUBSCRIBERSKratom-like substances are popping up in a typically benign supplement

FOR SUBSCRIBERSGOP super PAC increases its spending for Sen. Jon Husted in tough Ohio race

FOR SUBSCRIBERSRecords reveal tumultuous marriage between slain New York Times executive and wife

FOR SUBSCRIBERSFrom clean energy warrior to ‘wall of shame,’ James Talarico reverses on a fossil fuel money pledge

FOR SUBSCRIBERSCongressional staff planned official trip with luxury stops in Italy and France weeks before election

FOR SUBSCRIBERSA harrowing ordeal aboard an Israel-bound plane

FOR SUBSCRIBERSOpenAI CEO Sam Altman to skip congressional hearing on rogue AI agents

FOR SUBSCRIBERSKey DOJ lawyers departed Trump ‘grand conspiracy’ probe amid pressure to produce, source says

FOR SUBSCRIBERSTrump’s new AI chatbot often links to a site launched under Clinton 26 years ago

FOR SUBSCRIBERSAt MAHA summit, industry CEOs the movement once vilified take the stage

FOR SUBSCRIBERSThis Paralympian has two goals: Win medals and give away $500,000 to her teammates

As of now, 25,000 members will have the ability to publish content on LinkedIn, the company says. LinkedIn will be expanding that capability to all members "over the next few weeks and months to come."

Related: LinkedIn Buys Another Startup, Its Largest Acquisition So Far