DreamWorks SKG, the film and television production company, said on Wednesday it plans to sell shares to the public of its animated film unit, which produced the popular films "Shrek" and "Chicken Run".
Founded a decade ago by three prominent entertainment industry moguls, DreamWorks SKG filed a registration statement with the U.S. Securities and Exchange Commission for a proposed initial public offering of about $650 million of Class A stock in the animation arm.
Director and producer Steven Spielberg, former Disney executive Jeffrey Katzenberg and music mogul David Geffen formed the closely held company in hopes of creating a media empire, though it has abandoned the video arcade and music businesses into which it originally had ventured.
Katzenberg oversees DreamWorks Animation, which has been the star of the company's operations. "Shrek" was among the highest grossing films of 2001, taking in $268 million at U.S. box offices, and the sequel is now booming worldwide, with $425 million of U.S. gross through July 18.
Its films are made by computer-generated animation, an expensive process, but one seen as the future of an industry once dominated by hand-illustrated frames. It plans to release "Shark Tale" later this year with the voices of Will Smith and Angelina Jolie.
DreamWorks, based in Glendale, California, said it is one of the few producers of computer-generated animated films, which enhances their appeal to the public, but warned that if new competition were to emerge the popularity of the form could suffer.
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DreamWorks Animation lost $189 million last year on $296 million of revenue. In 2002, it lost $31 million on $456 million of revenue, according to the documents the company submitted to securities regulators.
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Investment banks Goldman, Sachs & Co. and J.P. Morgan Securities Inc. are serving as joint book-running managers for the IPO.
DreamWorks Animation said the Class A shares will carry only one vote per share while Class B shares, which will be controlled by Katzenberg and Geffen, will have 15 votes per share.
A third class of shares, Class C, will be held by an entity controlled by Microsoft co-founder Paul Allen, and will have only one vote per share, but will have the right to elect one of the company's directors. Allen was one of the early investors in the DreamWorks venture.














