Just How Dependent Are You on Your Phone? (Infographic)

Be honest, how much do you love your smartphone?

The answer, according to consulting firm Deloitte, should sound like something a couple in love might say: More and more each year.

Deloitte released its latest Digital Democracy Survey this week, which explores how Americans consume and interact with media. The survey polled 2,000 people and broke them into five key age groups: Trailing Millennials (14-24), Leading Millennials (25-30), Xers (31-47), Boomers (48-66) and Matures (67 and over).

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The results showed that while laptops are still the go-to for tasks where money is involved -- like online banking and shopping -- smartphone and tablet use is on the rise for both. To that end, 68 percent of consumers say that peer reviews and recommendations on social media have a "high or medium level of influence over buying decisions."     

The survey also found that smartphones are the most sought after mobile devices for people aged 14-30 and 55 percent of households in the U.S. have at least one. And more millennials are viewing their favorite shows on their mobile devices; 5 percent reported watching TV on their smartphone in 2011, while 25 percent said the same in 2012. Millennials' television viewing on tablets made the jump from 2 percent in 2011 to 25 percent the following year. 

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For Subscribers

FOR SUBSCRIBERSCBP leaders cut out of Trump ad buy decision

FOR SUBSCRIBERSAmerican passenger drafted goodbye texts to her family as Flydubai plane plummeted

FOR SUBSCRIBERSCornell rape allegation pushes embattled New York prosecutor into national spotlight

FOR SUBSCRIBERSAbdul El-Sayed tries to woo MAHA voters as Democrats seek inroads with RFK’s supporters

FOR SUBSCRIBERSKratom-like substances are popping up in a typically benign supplement

FOR SUBSCRIBERSGOP super PAC increases its spending for Sen. Jon Husted in tough Ohio race

FOR SUBSCRIBERSRecords reveal tumultuous marriage between slain New York Times executive and wife

FOR SUBSCRIBERSFrom clean energy warrior to ‘wall of shame,’ James Talarico reverses on a fossil fuel money pledge

FOR SUBSCRIBERSCongressional staff planned official trip with luxury stops in Italy and France weeks before election

FOR SUBSCRIBERSA harrowing ordeal aboard an Israel-bound plane

FOR SUBSCRIBERSOpenAI CEO Sam Altman to skip congressional hearing on rogue AI agents

FOR SUBSCRIBERSKey DOJ lawyers departed Trump ‘grand conspiracy’ probe amid pressure to produce, source says

FOR SUBSCRIBERSTrump’s new AI chatbot often links to a site launched under Clinton 26 years ago

FOR SUBSCRIBERSAt MAHA summit, industry CEOs the movement once vilified take the stage

FOR SUBSCRIBERSThis Paralympian has two goals: Win medals and give away $500,000 to her teammates

Tablets also saw a big popularity boost in 2012, with a 177 percent increase in ownership. Thirty percent of all age groups ranked them as their "most valued device." Thirty-two percent of Boomers and 31 percent of Matures agreed with this statement, a sharp contrast from 2011 when Deloitte said the base size was too insignificant to list.  

For more information about generational media preferences, how many people are "digital omnivores" (they own a tablet, laptop and smartphone), and the value of having consistent internet access (93 percent say it’s the most important "household subscription") check out Deloitte's full survey   and the infographic below.  

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