Getty's New Mobile App is a Free Portal Into Millions of Shareable Photos

Six months after unlocking its vast trove of images with a groundbreaking embed feature, Getty is hoping to make its roughly 100 million stock photos even more accessible to consumers with a brand new mobile app entitled Stream.

Users can now browse curated Getty archives from their mobile devices and share images instantly via Facebook or Twitter. Images can also be pasted via an embed code onto websites or blogs. The free app -- which is also Getty’s first -- is only available for iPhone and iPad devices operating iOS 8.

Getty still specifies that its images be relegated to “non-commercial use,” meaning that they can’t be used “to sell a product, raise money, or promote or endorse something,” according to its terms of service. However, this creates a slippery slope, it has been noted, when one’s personal brand or blog becomes their business. 

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Roughly 600,000 embedded Getty images are now active, reports Businessweek, which, all told, have resulted in 800 million page views on the web. Today, Getty counts roughly 1.3 million customers.

For Subscribers

FOR SUBSCRIBERSAbdul El-Sayed tries to woo MAHA voters as Democrats seek inroads with RFK’s supporters

FOR SUBSCRIBERSKratom-like substances are popping up in a typically benign supplement

FOR SUBSCRIBERSGOP super PAC increases its spending for Sen. Jon Husted in tough Ohio race

FOR SUBSCRIBERSRecords reveal tumultuous marriage between slain New York Times executive and wife

FOR SUBSCRIBERSFrom clean energy warrior to ‘wall of shame,’ James Talarico reverses on a fossil fuel money pledge

FOR SUBSCRIBERSCongressional staff planned official trip with luxury stops in Italy and France weeks before election

FOR SUBSCRIBERSA harrowing ordeal aboard an Israel-bound plane

FOR SUBSCRIBERSOpenAI CEO Sam Altman to skip congressional hearing on rogue AI agents

FOR SUBSCRIBERSKey DOJ lawyers departed Trump ‘grand conspiracy’ probe amid pressure to produce, source says

FOR SUBSCRIBERSTrump’s new AI chatbot often links to a site launched under Clinton 26 years ago

FOR SUBSCRIBERSAt MAHA summit, industry CEOs the movement once vilified take the stage

FOR SUBSCRIBERSThis Paralympian has two goals: Win medals and give away $500,000 to her teammates

FOR SUBSCRIBERSCornell rape allegation spotlights stringent New York state laws that have long drawn criticism

FOR SUBSCRIBERSThe debate over AI’s future rages on both coasts

FOR SUBSCRIBERSDecades-old march dispute reignites in Northern Ireland, threatening political crisis

And while users no longer have to pay to share Getty images, its growing reach means that the agency could eventually include advertising within the embeds -- much in the same way that ads run alongside embedded YouTube videos. The company is also able to collect data about image viewership through the embeds.

In addition to browsing photo streams arranged by various categories -- including news, sports and entertainment -- users can also stream slideshows via AirPlay on their Apple TVs.

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