Federated to use Macy's name on all stores

Federated Department Stores Inc. said its regional department store chains will begin operating under the Macy's name early next year.

Federated started the transition last year by adding one of its names to its regional groups, such as Lazarus-Macy's, which has several stores in western Pennsylvania, and Burdines-Macy's.

"This is a bold and exciting step toward fulfilling our vision of Macy's as 'America's department store'," said Terry J. Lundgren, Federated's chairman, president and chief executive. "By focusing all of our efforts on Macy's and Bloomingdale's, two of the world's best known and most formidable retail nameplates, we will be able to maximize the incredible potential inherent in both of these brands through distinctive, consistent and far-reaching marketing initiatives."

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Federated's regional groups are Burdines-Macy's in Florida, Bon-Macy's in the Pacific Northwest, Goldsmith's-Macy's in Tennessee, Lazarus-Macy's in the Midwest, and Rich's-Macy's in the Southeast.

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The 184 stores converting in January to the sole Macy's name will join the 239 department stores that already operate under that name in 19 eastern and western states, Guam and Puerto Rico.

Federated, which has annual sales of more than $15.2 billion, operates more than 450 stores in 34 states, Guam and Puerto Rico. The company also operates macys.com and Bloomingdale's By Mail.