Starwood names ex-Coke executive as CEO

Starwood Hotels & Resorts Worldwide Inc., operator of the Sheraton, Westin and W Hotels brands, has named former Coca-Cola Co. president and chief operating officer Steven J. Heyer as CEO to succeed company founder Barry S. Sternlicht, effective Oct. 1.

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In an announcement Tuesday, the company said Sternlicht will assume the position of executive chairman, reducing his day-to-day role to focus on long-term strategies for the company as well as capital investment and real estate matters. Sternlicht will also assume the role of chief design officer for Starwood.

Heyer left Coca-Cola in June after losing his bid for the company's top post to Neville Isdell, who succeeds the retiring Douglas Daft. Before joining Coca-Cola in April 2001, Heyer was president and chief operating officer of Turner Broadcasting System Inc. and a member of AOL Time Warner's operating committee. Heyer currently serves on the board of the National Collegiate Athletic Association and Special Olympics.