Donald Trump: 'You're fragrant'

Aramis and Designer Fragrances, a division of high-end cosmetics firm Estee Lauder Cos., said Thursday it signed a multi-year deal naming real estate mogul and reality television star Donald Trump as the spokesperson for a new men's fragrance called "Donald Trump, The Fragrance."

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The company said the product is slated for an exclusive U.S. launch in mid-November at Federated Department Stores and will have a suggested retail price of $60 for a 100ml/3.4 oz. bottle.

For Subscribers

FOR SUBSCRIBERSAbdul El-Sayed tries to woo MAHA voters as Democrats seek inroads with RFK’s supporters

FOR SUBSCRIBERSKratom-like substances are popping up in a typically benign supplement

FOR SUBSCRIBERSGOP super PAC increases its spending for Sen. Jon Husted in tough Ohio race

FOR SUBSCRIBERSRecords reveal tumultuous marriage between slain New York Times executive and wife

FOR SUBSCRIBERSFrom clean energy warrior to ‘wall of shame,’ James Talarico reverses on a fossil fuel money pledge

FOR SUBSCRIBERSCongressional staff planned official trip with luxury stops in Italy and France weeks before election

FOR SUBSCRIBERSA harrowing ordeal aboard an Israel-bound plane

FOR SUBSCRIBERSOpenAI CEO Sam Altman to skip congressional hearing on rogue AI agents

FOR SUBSCRIBERSKey DOJ lawyers departed Trump ‘grand conspiracy’ probe amid pressure to produce, source says

FOR SUBSCRIBERSTrump’s new AI chatbot often links to a site launched under Clinton 26 years ago

FOR SUBSCRIBERSAt MAHA summit, industry CEOs the movement once vilified take the stage

FOR SUBSCRIBERSThis Paralympian has two goals: Win medals and give away $500,000 to her teammates

FOR SUBSCRIBERSCornell rape allegation spotlights stringent New York state laws that have long drawn criticism

FOR SUBSCRIBERSThe debate over AI’s future rages on both coasts

FOR SUBSCRIBERSDecades-old march dispute reignites in Northern Ireland, threatening political crisis

Financial terms of the deal were not disclosed.

The Aramis and Designer Fragrances division makes and markets fragrances and skin care products under the Aramis and Lab Series names and under licenses for Donna Karan, Tommy Hilfiger, Michael Kors and Kiton.