McDonald's Corp. wants to outsource your neighborhood drive-thru.
FOR SUBSCRIBERSA harrowing ordeal aboard an Israel-bound plane
FOR SUBSCRIBERSThe debate over AI’s future rages on both coasts
The world's largest fast-food chain said on Thursday it is looking into using remote call centers to take customer orders in an effort to improve service at its drive-thrus.
FOR SUBSCRIBERSA harrowing ordeal aboard an Israel-bound plane
FOR SUBSCRIBERSThe debate over AI’s future rages on both coasts
"If you're in L.A.... and you hear a person with a North Dakota accent taking your order, you'll know what we're up to," McDonald's Chief Executive Jim Skinner told analysts at the Bear Stearns Retail, Restaurants & Apparel Conference in New York.
Call center professionals with "very strong communication skills" could help boost order accuracy and ultimately speed up the time it takes customers to get in and out of the drive-thrus, the company said.















