MTV, Midway to launch new video games

MTV Networks said Monday it struck a marketing deal with Midway Games Inc. to jointly launch three video games and sell in-game advertising for those titles.

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The music television cable network and Midway will also collaborate on soundtrack development for the three games.

Under the deal, Viacom Inc.'s MTV will participate in a royalty-sharing structure.

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The first title to be released under the new marketing deal, "L.A. Rush," debuts in October. Other games will be released in 2006 and 2007, a Midway spokesman said.

Viacom CEO Sumner Redstone owns a majority of voting shares in both MTV and Chicago-based Midway.