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Baidu shares volatile after first earnings report

Shares of China's largest Web search company, Baidu.com Inc., fell, rose, then fell again on Wednesday as investors struggled to make sense of the newly public company's first earnings report.

Shares of China's largest Web search company, Baidu.com Inc., fell, rose, then fell again on Wednesday as investors struggled to make sense of the newly public company's first earnings report.

After the market closed on Tuesday, Baidu, which began trading in August, posted sharply higher second-quarter earnings and revenue but forecast a sharp slowdown in revenue growth in the third quarter.

The company, which is thinly followed by U.S. financial analysts, declined to hold a conference call to discuss the results.

Its shares fell almost 9 percent in early trading on Wednesday, recouped those losses and were up 2 percent near midday, but then turned lower again.

Thanks to higher online marketing revenue, the company said Tuesday its overall second-quarter revenue more than doubled, to 69.7 million yuan, or $8.4 million, from 24.1 million yuan a year earlier.

Revenue was up 53 percent from the first quarter.

But its revenue forecast for the third quarter indicated growth from the second quarter of as little as 11 percent.

It guided to third-quarter revenue of 77.4 million yuan to 81.2 million yuan, or $9.6 million to $10.0 million. That would represent growth of 11 percent to 16.5 percent from the second quarter.

Baidu shares were down $2.30, or about 3 percent, at $79.70 in afternoon trade on Nasdaq. Earlier, they fell as low as $75, then rose as high as $85.

The shares more than quadrupled in value in their U.S. market debut on Aug. 5, 2004, the most spectacular entry ever by a foreign company, overshadowing world Internet search leader Google Inc.'s float last year.

Baidu shares finished almost 354 percent higher at $122.54 on their first day of trading but have since retreated. The shares were first offered at $27.