Parents Come Out To Support LGBT Kids In Multilingual Ads

The Asian Pride Project and the National Queer Asian and Pacific Islander Alliance (NQAPIA) have created a series of public service announcements (PSAs) that began airing last week of Asian Americans "coming out" in Mandarin, Korean, Hindi, Japanese, Tagalog, Laotian, and English. But the messages aren't being delivered by the actual members of the lesbian, gay, bisexual, transgender, queer (LGBTQ) communities. Instead, their parents are doing the talking.

In one video, Harcharan and Kamlesh Bagga speak directly to the camera in Hindi.

“I am proud of my son. I have always been proud of my son," says Harcharan, featured with his wife and son. "It is time to stand and support your children, my children, our children," says Kamlesh.

The entire family says the final line together: "After all, family is still family, and love is still love.”

According to Asian Pride Project director, Aries Liao, the intention was to include Asian American parents in the coming out process, to address the stigmas they face in culturally conservative Asian-Pacific communities.

"We strongly believe that both the LGBTQ individuals and their family members share experiences or fears of being discriminated against, ostracized, shunned or isolated by their social communities," said Liao.

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The PSAs are currently airing on local California stations serving large Asian-American communities.

For Subscribers

FOR SUBSCRIBERSAmerican passenger drafted goodbye texts to her family as Flydubai plane plummeted

FOR SUBSCRIBERSCornell rape allegation pushes embattled New York prosecutor into national spotlight

FOR SUBSCRIBERSAbdul El-Sayed tries to woo MAHA voters as Democrats seek inroads with RFK’s supporters

FOR SUBSCRIBERSKratom-like substances are popping up in a typically benign supplement

FOR SUBSCRIBERSGOP super PAC increases its spending for Sen. Jon Husted in tough Ohio race

FOR SUBSCRIBERSRecords reveal tumultuous marriage between slain New York Times executive and wife

FOR SUBSCRIBERSFrom clean energy warrior to ‘wall of shame,’ James Talarico reverses on a fossil fuel money pledge

FOR SUBSCRIBERSCongressional staff planned official trip with luxury stops in Italy and France weeks before election

FOR SUBSCRIBERSA harrowing ordeal aboard an Israel-bound plane

FOR SUBSCRIBERSOpenAI CEO Sam Altman to skip congressional hearing on rogue AI agents

FOR SUBSCRIBERSKey DOJ lawyers departed Trump ‘grand conspiracy’ probe amid pressure to produce, source says

FOR SUBSCRIBERSTrump’s new AI chatbot often links to a site launched under Clinton 26 years ago

FOR SUBSCRIBERSAt MAHA summit, industry CEOs the movement once vilified take the stage

FOR SUBSCRIBERSThis Paralympian has two goals: Win medals and give away $500,000 to her teammates

FOR SUBSCRIBERSCornell rape allegation spotlights stringent New York state laws that have long drawn criticism

According to The Williams Institute at UCLA School of Law, based on 2010 US Census data, 2.8% of [Asian Pacific Islander] API adults identify as LGBT and there are approximately 324,600 LGBT API adults in the United States.

Watch all the Asian Parent Pride PSAs here.

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