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Last Updated: Thursday, October 1, 2026 at 02:50 PM
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A man kicks one leg back behind him after throwing a bowling ball down a lane.
Let’s Roll Derby is one of the few remaining independent bowling alleys in the Wichita, Kan., area.Chase Castor for NBC News
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Wall Street goes bowling for profits, driving up the price of a middle-class pastime

Fueled by private equity investments, Lucky Strike Entertainment went on a buying spree and now owns more than 1 in 10 American bowling alleys.

This article is part of “Unaffordable America,” a series examining rising economic inequality in the U.S. and the policies that drive it.

WICHITA, Kan. — The first sign of trouble Kevin Hess noticed after a private equity-backed corporation took over his local bowling alley was a spike in the price of Jell-O shots from $1 to $2.75 — a hit to his league’s tradition of buying a round if the center pin was left standing.

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