Costliest Google ad words: Insurance, loans, mortgage

An analysis of the 20 most "expensive" keywords in Google AdWords represent things that many Americans are lacking or worried about these days: Insurance, loans and mortgages.

With 97 percent of Google's $33.3 billion in revenue in the past year coming from advertising, WordStream's AdWords breakdown shows that the top keyword, "insurance," earns Google $54.91 for every "cost per click."

Among examples of clicky, keyword ad phrases for "insurance": "ca (California) auto insurance," "buy car insurance online" and "life insurance comparison quotes."

This is WordStream's list of the top keyword categories that have "highest cost per click." The list is also viewable on this nifty infographic WordStream produced, which is shared here:

1. Insurance, $54.91 cost per click

2. Loans, $44.28

3. Mortgage, $47.12

4. Attorney, $47.07

5. Credit, $36.06

6. Lawyer, $42.51

7. Donate, $42.02

8. Degree, $40.61

9. Hosting, $31.91

10. Claim, $45.51

11. Conference Call, $42.05

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For Subscribers

FOR SUBSCRIBERSAmerican passenger drafted goodbye texts to her family as Flydubai plane plummeted

FOR SUBSCRIBERSCornell rape allegation pushes embattled New York prosecutor into national spotlight

FOR SUBSCRIBERSAbdul El-Sayed tries to woo MAHA voters as Democrats seek inroads with RFK’s supporters

FOR SUBSCRIBERSKratom-like substances are popping up in a typically benign supplement

FOR SUBSCRIBERSGOP super PAC increases its spending for Sen. Jon Husted in tough Ohio race

FOR SUBSCRIBERSRecords reveal tumultuous marriage between slain New York Times executive and wife

FOR SUBSCRIBERSFrom clean energy warrior to ‘wall of shame,’ James Talarico reverses on a fossil fuel money pledge

FOR SUBSCRIBERSCongressional staff planned official trip with luxury stops in Italy and France weeks before election

FOR SUBSCRIBERSA harrowing ordeal aboard an Israel-bound plane

FOR SUBSCRIBERSOpenAI CEO Sam Altman to skip congressional hearing on rogue AI agents

FOR SUBSCRIBERSKey DOJ lawyers departed Trump ‘grand conspiracy’ probe amid pressure to produce, source says

FOR SUBSCRIBERSTrump’s new AI chatbot often links to a site launched under Clinton 26 years ago

FOR SUBSCRIBERSAt MAHA summit, industry CEOs the movement once vilified take the stage

FOR SUBSCRIBERSThis Paralympian has two goals: Win medals and give away $500,000 to her teammates

FOR SUBSCRIBERSCornell rape allegation spotlights stringent New York state laws that have long drawn criticism

12. Trading, $33.19

13. Software, $35.29

14. Recovery, $42.03

15. Transfer, $29.86

16. Gas/Electricity, $54.62

17. Classes, $35.04

18. Rehab, $33.59

19. Treatment, $37.18

20. Cord Blood, $27.80 cost per click.

If No. 20 jumped out at you, you're probably not alone. "Cord blood" refers to umbilical cord blood, and a controversial topic when it comes to using it for stem cell research. Researchers believe stem cells may one day help cure spinalcord injuries, Parkinson's disease and other ailments. Opponents believe using embryonic umbilical cord blood that way is a form of abortion because human embryos must be destroyed to obtain the stem cells.

— Via TechCrunch

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