Sweet and Sour: Candy Crush Woos Users, Not Investors

The challenge of matching colorful candy rows has proven a sweet formula for game-maker King, whose app Candy Crush is one of today’s most popular games. The saccharine puzzle game, which easily wooed the mobile and tablet market, has more than 700 million games played daily.

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For Subscribers

FOR SUBSCRIBERSCBP leaders cut out of Trump ad buy decision

FOR SUBSCRIBERSAmerican passenger drafted goodbye texts to her family as Flydubai plane plummeted

FOR SUBSCRIBERSCornell rape allegation pushes embattled New York prosecutor into national spotlight

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FOR SUBSCRIBERSKratom-like substances are popping up in a typically benign supplement

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FOR SUBSCRIBERSRecords reveal tumultuous marriage between slain New York Times executive and wife

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FOR SUBSCRIBERSCongressional staff planned official trip with luxury stops in Italy and France weeks before election

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FOR SUBSCRIBERSTrump’s new AI chatbot often links to a site launched under Clinton 26 years ago

FOR SUBSCRIBERSAt MAHA summit, industry CEOs the movement once vilified take the stage

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The Candy Crush Saga even has inspired an actual candy line at Dylan’s Candy Bar in New York. Yet when Candy Crush officially debuted on the New York Public Stock Exchange earlier this week, investors didnt find Candy Crush as sweet as users do: It left a sour taste on the market with the worst IPO performance of the year.

But for millions of users, the game hasn't lost its allure.

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Candy Crush Prove Too Sweet to Resist for Users

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