'Eco-board' makes a statement

Marketers will try just about anything to put their brands in front of us and, they hope, in our hands. This can come at large expense of natural resources. For example, think airplanes guzzling fuel as they tow banners for burger joints and insurance companies over your favorite beach this holiday weekend.

Office equipment company Ricoh hopes its new billboard powered by 100 percent solar and wind energy will make us all think about living more sustainably as the company puts its name in front of everyone who's driving a stretch of the M4 motorway between London's Heathrow airport and the city.

The billboard, which was unveiled Tuesday, has 96 solar panels and five individual wind turbines that will produce an average of 12,612 watts per hour per day. However, if there is not enough sun or wind, the sign may not light up, Ricoh notes.

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The company also has a solar-powered billboard in New York's Times Square.

For Subscribers

FOR SUBSCRIBERSCBP leaders cut out of Trump ad buy decision

FOR SUBSCRIBERSAmerican passenger drafted goodbye texts to her family as Flydubai plane plummeted

FOR SUBSCRIBERSCornell rape allegation pushes embattled New York prosecutor into national spotlight

FOR SUBSCRIBERSAbdul El-Sayed tries to woo MAHA voters as Democrats seek inroads with RFK’s supporters

FOR SUBSCRIBERSKratom-like substances are popping up in a typically benign supplement

FOR SUBSCRIBERSGOP super PAC increases its spending for Sen. Jon Husted in tough Ohio race

FOR SUBSCRIBERSRecords reveal tumultuous marriage between slain New York Times executive and wife

FOR SUBSCRIBERSFrom clean energy warrior to ‘wall of shame,’ James Talarico reverses on a fossil fuel money pledge

FOR SUBSCRIBERSCongressional staff planned official trip with luxury stops in Italy and France weeks before election

FOR SUBSCRIBERSA harrowing ordeal aboard an Israel-bound plane

FOR SUBSCRIBERSOpenAI CEO Sam Altman to skip congressional hearing on rogue AI agents

FOR SUBSCRIBERSKey DOJ lawyers departed Trump ‘grand conspiracy’ probe amid pressure to produce, source says

FOR SUBSCRIBERSTrump’s new AI chatbot often links to a site launched under Clinton 26 years ago

FOR SUBSCRIBERSAt MAHA summit, industry CEOs the movement once vilified take the stage

FOR SUBSCRIBERSThis Paralympian has two goals: Win medals and give away $500,000 to her teammates

Efforts such as this can be seen as a bit gimmicky, but, as Heather Clancy writes on ZD Net, Ricoh "is an imaging company, so one might imagine that maybe Ricoh could help other companies interested in similar messaging approaches."

More on green advertising:

• Times Square getting its first 'green' billboard
• Here comes the sun: White House to go solar
• Eco-fatigue: Going green no longer red hot
• Truth in green ads? Not as much as you think

John Roach is a contributing writer for msnbc.com. Connect with the Cosmic Log community by hitting the "like" button on the Cosmic Log Facebook page or following msnbc.com's science editor, Alan Boyle, on Twitter (@b0yle).