X-ray pinups stripped to the bone

One of the year's most provocative pinup calendars features pictures that would be X-rated ... except that they're shot using X-rays. The German advertising agency Butter put together an X-ray-rated 2010 calendar to promote Eizo's high-precision displays for medical imaging. Butter's blurb notes that pinups are more often found in auto garages than medical offices. "Eizo breaks this taboo," Butter boasts. "This pinup calendar shows absolutely every detail." The promotion made a splash on the Coloribus ad archive this month, and since then, the pinup pics have spread across the Internet like a Playboy centerfold. Bad Astronomy's Phil Plait discusses in depth how racy radiographs can get, and one of the folks at Metafilter went so far as to write Eizo an e-mail about the calendar's availability. The reply? Sorry, you can't get it here. "However, we appreciate the impact it has had on Eizo's U.S. brand recognition," the company wrote back. Let's just hope this doesn't start a trend: We're already pushing the envelope when it comes to X-ray exposure as well as skeletal fashion models.

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