Apple's New Ad Showcases Shareable Screen Effects in iOS 10

Get ready for party time, iPhone style.

Apple's new commercial for the iPhone 7, which is set to make its primetime debut Thursday night, is spotlighting the new expressive messaging feature in iOS 10.

There are plenty of new features to unwrap in the iOS 10 update that was rolled out earlier this month, but expressive messaging may be one of the most fun.

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FOR SUBSCRIBERSAbdul El-Sayed tries to woo MAHA voters as Democrats seek inroads with RFK’s supporters

FOR SUBSCRIBERSKratom-like substances are popping up in a typically benign supplement

FOR SUBSCRIBERSGOP super PAC increases its spending for Sen. Jon Husted in tough Ohio race

FOR SUBSCRIBERSRecords reveal tumultuous marriage between slain New York Times executive and wife

FOR SUBSCRIBERSFrom clean energy warrior to ‘wall of shame,’ James Talarico reverses on a fossil fuel money pledge

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FOR SUBSCRIBERSOpenAI CEO Sam Altman to skip congressional hearing on rogue AI agents

FOR SUBSCRIBERSKey DOJ lawyers departed Trump ‘grand conspiracy’ probe amid pressure to produce, source says

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FOR SUBSCRIBERSThis Paralympian has two goals: Win medals and give away $500,000 to her teammates

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Related: Master These Cool Features in iOS 10

For example, telling someone "Happy Birthday" sends balloons streaming across the screen, while "congratulations" will make it rain with confetti.

Even if you're not saying either of those things, you can still send fun effects that will take over the recipient's screen (if they have iOS 10).

Write your message and long press the arrow to the right. Next, swipe over to screen and toggle through the different options, including, balloons, confetti, lasers, fireworks and a shooting star.

While it might not actually lead to a city filled with balloons like the lady in the advertisement, it's arguably the next coolest thing.