T-Mobile Offers Insulted BlackBerry Users A Special Deal

After T-Mobile's poorly received promotion intended to tempt BlackBerry users to switch to new iPhones, the company is doubling down on its commitment to the dwindling but passionate Blackberry faithful — to the tune of hundreds of dollars.

The deal is this: Bring in your working BlackBerry handset to any T-Mobile store and get $200 off any phone there. If you're on T-Mobile and you want a new BlackBerry, you get an additional $50 off. If you're not on T-Mobile, then you still can trade in the phone, and your early termination fees will be taken care of.

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For Subscribers

FOR SUBSCRIBERSAbdul El-Sayed tries to woo MAHA voters as Democrats seek inroads with RFK’s supporters

FOR SUBSCRIBERSKratom-like substances are popping up in a typically benign supplement

FOR SUBSCRIBERSGOP super PAC increases its spending for Sen. Jon Husted in tough Ohio race

FOR SUBSCRIBERSRecords reveal tumultuous marriage between slain New York Times executive and wife

FOR SUBSCRIBERSFrom clean energy warrior to ‘wall of shame,’ James Talarico reverses on a fossil fuel money pledge

FOR SUBSCRIBERSCongressional staff planned official trip with luxury stops in Italy and France weeks before election

FOR SUBSCRIBERSA harrowing ordeal aboard an Israel-bound plane

FOR SUBSCRIBERSOpenAI CEO Sam Altman to skip congressional hearing on rogue AI agents

FOR SUBSCRIBERSKey DOJ lawyers departed Trump ‘grand conspiracy’ probe amid pressure to produce, source says

FOR SUBSCRIBERSTrump’s new AI chatbot often links to a site launched under Clinton 26 years ago

FOR SUBSCRIBERSAt MAHA summit, industry CEOs the movement once vilified take the stage

FOR SUBSCRIBERSThis Paralympian has two goals: Win medals and give away $500,000 to her teammates

FOR SUBSCRIBERSCornell rape allegation spotlights stringent New York state laws that have long drawn criticism

FOR SUBSCRIBERSThe debate over AI’s future rages on both coasts

FOR SUBSCRIBERSDecades-old march dispute reignites in Northern Ireland, threatening political crisis

All told, that could amount for quite a bit of cash for a BlackBerry user thinking of jumping ship from Verizon or Sprint.

But T-Mobile refused to let BlackBerry CEO John Chen, who penned a fiery response to last week's T-Mobile campaign, off the hook.

"The premise of [Chen's] article was that it's best for customers if we restrict the free flow of information and limit consumer choice," wrote T-Mobile's Chief Marketing Officer, Mike Sievert. "At T-Mobile we totally reject that premise."

Sievert continued: "It’s just not in us to lock customers in to annual service contracts, make them wait for upgrades … or limit them to one or the other type of device or OS."

Also buried in the post was a subtle slight at BlackBerry's devices as Sievert pointed out their low resale value.

We'll see whether Chen has a response to that.