Adidas Shuts Down Haters on Instagram With Emojis

Adidas handed out kisses to people who complained about a photo the company posted on its Instagram account on Valentine’s Day. Kiss emojis anyway.

The ruckus was raised after Adidas posted a picture of a same-sex couple on Sunday with the caption, “The love you take is equal to the love you make.”

Hours later, the photo had racked up a number of homophobic comments as first reported by Business Insider. But Adidas responded with cyber-smooches:

While the majority of comments were positive and supportive, a minority posted homophobic comments, with some accusing the company of ‘taking sides’.

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FOR SUBSCRIBERSKey DOJ lawyers departed Trump ‘grand conspiracy’ probe amid pressure to produce, source says

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FOR SUBSCRIBERSCornell rape allegation spotlights stringent New York state laws that have long drawn criticism

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Adidas didn’t seem overly perturbed though. Plus, the post’s now been liked over 229,000 times, which isn’t bad for one Instagram post.

Editor's note: This story has been updated to appropriately attribute reporting to Business Insider.