Alec Baldwin, Dan Marino Star in First Amazon Super Bowl Ad

Amazon is reaching deep into its playbook to try something new: airing a commercial during the Super Bowl.

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The spot will feature actor Alec Baldwin and former star quarterback Dan Marino, and promotes Amazon Echo and Alexa.

Echo is Amazon's wireless speaker, which plays music and provides voice-command assistance through Alexa, a digital assistant similar to Apple's Siri.

For Subscribers

FOR SUBSCRIBERSCBP leaders cut out of Trump ad buy decision

FOR SUBSCRIBERSAmerican passenger drafted goodbye texts to her family as Flydubai plane plummeted

FOR SUBSCRIBERSCornell rape allegation pushes embattled New York prosecutor into national spotlight

FOR SUBSCRIBERSAbdul El-Sayed tries to woo MAHA voters as Democrats seek inroads with RFK’s supporters

FOR SUBSCRIBERSKratom-like substances are popping up in a typically benign supplement

FOR SUBSCRIBERSGOP super PAC increases its spending for Sen. Jon Husted in tough Ohio race

FOR SUBSCRIBERSRecords reveal tumultuous marriage between slain New York Times executive and wife

FOR SUBSCRIBERSFrom clean energy warrior to ‘wall of shame,’ James Talarico reverses on a fossil fuel money pledge

FOR SUBSCRIBERSCongressional staff planned official trip with luxury stops in Italy and France weeks before election

FOR SUBSCRIBERSA harrowing ordeal aboard an Israel-bound plane

FOR SUBSCRIBERSOpenAI CEO Sam Altman to skip congressional hearing on rogue AI agents

FOR SUBSCRIBERSKey DOJ lawyers departed Trump ‘grand conspiracy’ probe amid pressure to produce, source says

FOR SUBSCRIBERSTrump’s new AI chatbot often links to a site launched under Clinton 26 years ago

FOR SUBSCRIBERSAt MAHA summit, industry CEOs the movement once vilified take the stage

FOR SUBSCRIBERSThis Paralympian has two goals: Win medals and give away $500,000 to her teammates

Not only will Alexa answer questions about the weather and look up random facts, it also allows Amazon users to shop by simply speaking their order.

This is the first time Amazon has ever advertised during the Super Bowl. The contest on Feb. 7 will pit the Carolina Panthers against the Denver Broncos at Levi's Stadium in Santa Clara, California.

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The game's location in Silicon Valley has attracted a lot attention from tech companies, including Uber, who will be providing rides to and from Super Bowl 50. Google is using its buses — normally reserved for bringing employees to its Mountain View campus — to fans looking to get to the stadium. And home rental prices in the area on Craigslist and Airbnb have been shooting through the roof.