White iPhone may sell up to 1.5 million

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FOR SUBSCRIBERSThis Paralympian has two goals: Win medals and give away $500,000 to her teammates

FOR SUBSCRIBERSCornell rape allegation spotlights stringent New York state laws that have long drawn criticism

No one knows for sure when the iPhone 5 is coming, but after nearly a year of salivating, those who want the white iPhone 4 can buy it as of today. And it may even add another million to 1.5 million in iPhone sales for Apple for the quarter.

That's according to Ticonderoga analyst Brian White, who says that color alone is enough of a "cool factor" to make a difference in sales, despite the iPhone 4 itself being a little gray around the whiskers by smartphone standards, reports John Paczkowski on D: All Things Digital:

That buzz is apparently working in terms of a mini-frenzy for the phone, at least in Hong Kong, for starters, reports M.I.C. Gadget:

The white iPhone is priced by Apple exactly the same as its black sibling in the U.S. — $199 for the 16GB model and $299 for the 32GB model (with a new two-year agreement), so the Hong Kong scalpers are paying a pretty premium.

But head on over to eBay, and, not surprisingly, you'll find white iPhone 4s being offered for about two to three times the Apple asking price. Let the circus begin.

Related stories:

• White iPhone 4 officially hitting stores Thursday
• Report: Apple to ship new iPhone 5 in September
• iPhone 5 not out until fall?

Check out Technolog on Facebook , and on Twitter, follow Suzanne Choney, who thinks buying a white iPhone case would do the trick just as well.