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How Levi's continues to innovate more than 150 years after inventing the blue jean
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How Levi's continues to innovate more than 150 years after inventing the blue jean

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Savannah Sellers sits down with Levi's CEO Michelle Gass to discuss how the company is expanding beyond blue jeans, embracing AI, and building the next chapter for one of America's most iconic brands.July 8, 2026

Get more newsHow Levi's continues to innovate more than 150 years after inventing the blue jeanNBC News LogoSearchSearchLiveLiveNBC News LogoToday Logo - Analysis & Updates [2026-10-01] | Latest News Todayon
  • FOR SUBSCRIBERS

    Kraft Heinz CEO Steve Cahillane on his plans to keep iconic brands in American pantries

    43:39
  • FOR SUBSCRIBERS

    CEO Greg Elder shares how L.L.Bean is growing while staying true to its values

    38:06
  • FOR SUBSCRIBERS

    Panda Express founders speak with Savannah Sellers about growing their business and investing in their workers

    51:14
  • FOR SUBSCRIBERS

    How Burger King is increasing customer value amid high beef costs

    36:56
  • Now Playing
    FOR SUBSCRIBERS

    How Levi's continues to innovate more than 150 years after inventing the blue jean

    36:29
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    BofA CEO sees Americans navigating paradoxes in U.S. economy

    36:15
Get more newsHow Levi's continues to innovate more than 150 years after inventing the blue jeanNBC News LogoSearchSearchLiveLiveNBC News LogoToday Logo - Analysis & Updates [2026-10-01] | Latest News Todayon

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Last Updated: Thursday, October 1, 2026 at 02:55 PM
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