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Last Updated: Thursday, October 1, 2026 at 03:07 PM
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I’ve covered Ulta’s sales for over three years — these are the best deals from the fall 21 Days of Beauty Event

I gathered the best deals during the sale’s final week (including ones that will probably sell out).
Each day of the 21 Days of Beauty events bring new 50% off deals on your beauty faves.
Each day of the 21 Days of Beauty events bring new 50% off deals on your beauty faves.Courtesy Vivian Le

It’s the final week of Ulta’s 21 Days of Beauty sale, so now is the time to stock up on your favorite skin care, hair care and makeup before they’re gone. Through September 17, you can save 50 percent on popular beauty items from brands like Benefit, Fenty Beauty, Tarte and Drybar, along with extra perks like free shipping for Ulta Beauty Rewards members.

I’ve been covering this sale for years, and as a result, I’ve become an expert in the best deals to shop. Check out my tried and true picks below, along with bestsellers that will likely sell out during the sale.

The best Ulta 21 Days of Beauty Sale deals

Best September 14 deals

This combination blow dryer and round brush helps you achieve a smooth, voluminous blowout without the salon visit. The brush has three customizable temperature settings, plus it keeps frizz at bay.

More September 14 deals at Ulta:

Best September 15 deals

This viral lip and cheek tint from Benefit is both easy to use and long-lasting. “I love using this on my lips and cheeks for my everyday makeup look” says NBC Selected editor Mili Godio. “On my no-makeup days, I wear it on its own to get a natural-looking flush.”

NBC Selected page Morgan Dawson uses the Tangle Teezer Carebrush every day. “Ever since I began dyeing my hair blonde, the texture has become obnoxiously tangly,” she says. “The Carebrush smooths out those tangles without pulling out any hair along the way.”

More September 15 deals at Ulta

Best September 16 deals

Elemis makes one of our favorite cleansing balms, and this night cream helps to moisturize and firm skin overnight. It has macroalgae, which naturally hydrates, and antioxidants to reduce the appearance of fine lines, according to the brand.

More September 16 deals at Ulta

Best September 17 deals

This tubing mascara creates lifted and lengthened lashes and, best of all, it saves you the hassle of scrubbing it off at the end of the day. After you apply warm water, the mascara comes off in tubes rather than smudging.

More September 17 deals at Ulta

The best Ulta weekly sales

During Ulta’s 21-day sale, you can also shop exclusive weekly deals.

September 14 — September 17

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Why trust NBC Selected?

Ashley Morris is an associate SEO reporter for NBC Selected who’s been covering skin care, hair care and body care for over two years. Morgan Dawson is a page at NBC Selected. For this piece, they dug through hundreds of products to find the best deals from Ulta’s 21 Days of Beauty Event.

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